This breakdown focuses on what is discussed and how the evidence is framed, not on evaluating the individuals involved.
In this short, punchy episode, Simon Squibb argues that sales isn’t a department it’s the survival skill underneath every business.
His central claim is that long-term sales success comes from patience + authenticity + needs-first discovery, not pressure tactics or psychological tricks.
Key Takeaways
- Sales is universal. Squibb frames everyone as “in sales” founders, employees, even personal brands because businesses live or die on conversion.
- Authenticity beats manipulation. He pushes ethical, trust-based selling over gimmicks (and critiques “tricks” that manufacture false urgency).
- Needs-first discovery is the foundation. The job is to figure out if they actually need it and if not, stay in their awareness until the need appears.
- Under-promise, then over-deliver. Be clear on what’s guaranteed vs hoped for, then exceed the baseline.
- Make sales a team system. He argues growth accelerates when the whole company can explain value in their own style not just “the salespeople.”
The Newsdesk Lead
Simon Squibb lays out a 10-step framework for selling that prioritises trust over tactics.
His verdict is that the best sales system is built on connection, honest qualification, and consistent follow-up staying present long enough to be the obvious choice when the moment of need arrives.
The Deep Dive
1) The mindset shift: sales as service
Squibb reframes sales as “helping” and not persuading. The goal isn’t to win the conversation. It’s to understand the person and solve a real problem.
That’s why he treats authenticity like strategy. If you’re willing to say, “This isn’t right for you,” you build credibility that compounds.
2) Needs-first discovery (the “Do you even need a pen?” test)
He leans on the classic “sell me this pen” idea, but flips it: don’t pitch features. Start with need.
If the prospect doesn’t need it now, the next job is to work out when the need will appear and then stay gently visible until it does.
3) Patience as the hidden advantage
One of the most valuable ideas here is that follow-up isn’t “being annoying” it’s being present.
He uses his own long-horizon persistence as an example: showing up consistently for years until a major brand is finally ready. The implication is simple: most people quit too early, which makes patience a competitive advantage.
4) Over-delivery without over-promising
He distinguishes between what you can guarantee and what you hope will happen.
This protects trust. And when you deliver beyond the agreed baseline, it creates repeat sales, referrals, and long-term partnerships.
5) Sales as a company-wide system
Squibb argues that sales performance improves when it’s not trapped inside one job title.
If an accountant, ops manager, or friend can explain what you do clearly in their own voice you multiply surface area for trust and introductions.
“The best sales people in the world, the best way to sell is authentic. Make a connection with someone and that person will be with you forever… if you’re authentic you don’t just sell once to someone you sell again and again and again.”
Why This Episode Matters
This episode matters because it makes sales feel less like a personality trait and more like a repeatable process.
The real lesson isn’t “close harder.” It’s: qualify honestly, follow up longer than everyone else, and build relationships that make repeat buying natural.
If you’re building a business, this is the kind of foundation that lasts because it’s based on trust, not tricks.
What Viewers Are Saying
“I have over 20 years of experience in sales and marketing… Everything in this video is GOLD… Best 28 mins investment you will ever make as an entrepreneur.” – @rajaabbasinc (597 likes)
“If you can’t listen for 5 minutes you’re not going to make it.” – @neonchamber
Worth Watching If
- You want the full 10-step sequence and how it links repeat sales, referrals, and long-term partnerships.
- You’re an introvert and want “quiet strengths” examples (expertise, clarity, consistency) that still sell.
- You want a simple ethical frame that makes selling feel cleaner and more sustainable.
Skip If:
- You already run a mature, high-volume sales machine and you’re looking for advanced enterprise process design rather than fundamentals.
🎥 WATCH THE FULL EPISODE ON YOUTUBE
About the Creator
Simon Squibb is an entrepreneur and sales educator known for direct, ethics-forward advice on selling, relationship-building, and turning small offers into long-term partnerships.
Video Intelligence
Views: 1,757,901
Engagement: 78K likes, 2,192 comments
Runtime: 28 minutes
Upload: May 22, 2024
Viewer posture it rewards: patient, relationship-minded, willing to follow up without feeling “pushy”
Core risk to note: “authenticity” can become an excuse to avoid asking clearly for the sale the system still needs a direct next step
This article is part of Creator Daily’s Business Desk, where we analyse the economic models, incentives, and behavioural frameworks shaping modern wealth creation.