“The goal isn’t to do more. The goal is to have more time by doing less, better.”

About Alex

Alex Hormozi is a serial entrepreneur, investor, and author who built and sold multiple companies for eight figures before 30. He’s the founder of Acquisition.com, a portfolio generating over $200M annually.

After building and selling his gym chain and licensing business Gym Launch, Alex shifted focus to helping entrepreneurs scale through systematic acquisition and growth strategies. His approach rejects hustle culture in favor of first-principle thinking and frameworks that actually work.

Alex is the author of two bestselling books: “$100M Offers: How To Make Offers So Good People Feel Stupid Saying No” and “$100M Leads: How to Get Strangers To Want To Buy Your Stuff.”

Through his YouTube channel with 1.5+ million subscribers, Alex shares in-depth business education on pricing, positioning, customer acquisition, and scaling. His content is refreshingly honest about the reality of building businesses.

At Creator Daily, we cover Alex’s videos because they represent some of the clearest thinking available on modern business building.