Simon Squibb distils 30 years of business lessons into a single argument: demand matters more than hustle, and painkillers beat vitamins every time.

Simon Squibb’s 10-step framework makes sales feel simple again: qualify honestly, stay present until the need appears, and build trust that drives repeat buying.

Simon Squibb argues that the most successful businesses are built around problems founders genuinely care about, not engineered exits. His framework prioritises clarity, purpose, and long‑term intent.